The Needles trade area covers a 40-mile radius area, with a population of 127,000. The cities within that radius are Bullhead City, AZ (20 minutes), Kingman, AZ (60 minutes), Lake Havasu City, AZ (40 minutes), and Laughlin, NV (25 minutes).

The largest employers in this area are the casinos in Laughlin, the Burlington Northern Santa Fe Railroad in Needles, the hospitals in Bullhead City and Needles, the municipalities within the area, and the school districts in those municipalities, the Mohave Generating plant, PG&E, Trans western, So Cal, and Wal-Mart.